The Importance of Having a Clear Vision and Mission for Your Business
Remember Your Why
It’s a new year. New possibilities. New goals. The other day I told my daughter, “2017 is going be the best year yet!” to which she laughed and said, “Mom you say that every year!”. She’s right-I do say it every year, and every year I’m right! As a personal development junkie, psychologist, and success coach, I believe in the power of having a vision for what you want and a belief system that tells you it is possible. So how can you guarantee that 2017 will be your best year?
First of all, knowing the specifics about HOW you will achieve your goals is important. However, knowing WHY you want to reach them is often even more important. If you know your WHY you can withstand any HOW. Whatever your goals are for 2017, start by asking yourself, “Why is this goal so important to me? “
Your WHY is the set of core desired feelings you are chasing as you journey towards your goal. For example, you may want to lose 10 pounds but when you really get clear about WHY it is you want to lose the weight, it is likely the feelings of confidence, pride in yourself, or feeling comfortable and at ease in your body that you desire. A simple technique to help guide determine your WHY is add the words “so that” after you declare each goal. For example, I want to make $100,000 this year SO THAT______. I want to travel this year SO THAT _______.
Now that you have defined your WHY, get connected to it in a personal and emotional sense. It is YOUR why and it needs to be something so important to you that it is highly motivating. Visualize yourself driving the new car you want and how you will feel driving it off the lot. Visualize the small of the ocean and the sound of the waves as you walk along the beach.
Hold your WHY so high that no obstacles can get in the way of you achieving it. And know that sometimes you have to give up the good for great. Realize that when you say yes to something you say no to something else. For example, saving for your dream vacation will likely require you saying no to other purchases and luxuries.
The last piece of the puzzle, and sometimes most forgotten piece, is actually REMEMBERING your why. Revisit your WHY often—like daily. Motivation can easily wear off. Write your goals down. Did you know that people who write down their goals are 42% more likely to achieve them than the ones who don’t. Telling a friend or family member increases this rate to 78%. Post pictures around your house-any place you regularly visit. Change your screen saver on your laptop or the wallpaper on your phone to a visual picture of your goal..
So make 2017 YOUR best year yet! Remember your why. “Begin with the end in mind” (Stephen Covey). I believe you can and you will!